LeadsLanes.com

Led end-to-end UX and UI design for a CRM platform and companion mobile application, delivering scalable, user-centred digital experiences across web and mobile. Designed and integrated AI-enabled capabilities including generative content creation, automated lead scoring, and Agentic lead nurturing, ensuring explainable, usable experiences that balance automation with user control and effective decision-making.

Key Responsibilities and Contributions:

• Led the complete UX/UI design lifecycle for the CRM and mobile app, applying Human Centred Design to translate complex business requirements into clear user journeys, information architecture, and high-fidelity, accessible UI solutions.
• Designed and validated user experience patterns for AI-assisted content creation across product pages, email, and SMS, ensuring transparency, user control, and alignment with user intent and organisational goals.
• Designed explainable and evidence-based user experiences for automated lead assessment and prioritisation, enabling users to understand system recommendations and confidently support decision-making.